What Is EXIF Data? (With Examples)
EXIF (Exchangeable Image File Format) is a metadata standard that lets cameras and phones store shooting details inside JPEG/TIFF files: camera model, exposure, timestamps, orientation, thumbnails — and often GPS coordinates. A typical iPhone photo carries 30+ tags.
Because EXIF travels with the file, anyone who downloads your original photo can read it. That's useful for photographers organizing shots, and risky when posting personal images publicly.
Drop a photo in the viewer to inspect its metadata — or clean it directly here:
Common EXIF tags, concretely
0th IFD: Make, Model, Orientation, Software, DateTime. Exif IFD: ExposureTime, FNumber, ISO, FocalLength, LensModel. GPS IFD: Latitude/Longitude/Altitude + timestamps. Plus MakerNote (vendor-specific) and an embedded thumbnail that may show a pre-edit version.
Beyond EXIF proper, photos often carry XMP (descriptors, edit history) and IPTC (author, copyright, captions).
How to view and remove it
View: drop the file in the EXIF viewer to see every tag with GPS highlighted. Remove: run the cleaner and read the verification report. Both run locally in your browser.
Common questions
Do PNG and WebP have EXIF?
They can carry metadata (PNG text chunks incl. eXIf; WebP EXIF/XMP chunks) but typically less than JPEG. The cleaner handles all three.
Does EXIF affect how the photo looks?
Orientation is the main visible effect. Removing EXIF doesn't change pixels on the JPEG path here.